Apr 171 min read
Demand creation vs. Demand capture
Old concepts, but still pretty relevant today Demand generation = Demand Creation + Demand capture Demand creation = Raise problem...
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Apr 171 min read
Customer marketing vs. Customer marketing
Too often, in B2B marketing, we confuse ‘marketing to customers’ with ‘marketing about customers’ . Marketing to customers is about...
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Apr 171 min read
The power of kudos
I want to share a routine I learnt from one of my managers that deeply affected me as a professional and a leader Every week, during our...
20
Apr 172 min read
Marketing metrics
How do we measure the performance of a modern B2B CMO ? The dominant approach is to goal them on ‘source metrics’ - marketing sourced...
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Apr 173 min read
Uplevelling Sales Enablement
Let’s talk about sales enablement I see a lot of new PMM teams being casual about sales enablement (or CS or Partner enablement) They...
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