Are you a product marketing manager (PMM) looking to take your skills to the next level and make a real impact on your organization?
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Are you a founder, a CEO, a marketing executive or a product leader looking to build a high functioning product marketing team?
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This book is for you!
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Product Marketing Level-Up transcends the typical product marketing guide, ditching generic frameworks and checklists in favor of actionable advice gleaned from real-world experience
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Through a series of relatable stories, this book explores the common challenges PMMs face and unveils the secrets to overcoming them
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This book dives deep into the often-overlooked aspects of PMM excellence, equipping you with the tools to
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Become a Master Orchestrator: Learn how to foster true cross-functional collaboration, bringing teams together to achieve remarkable results
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Embrace Clarity: Discover the power of clear communication and how to inject it into even the most ambiguous projects
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Amplify Your Impact: Go beyond the tactical aspects of PMM and uncover strategies to significantly elevate your business impact
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Level Up Your Craft: Master the art of storytelling and weave compelling narratives that resonate with your audience
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Whether you're a seasoned veteran or just starting out, this book provides a roadmap for transforming from a good PMM into an exceptional one.
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Learn the essential functional skills and leadership traits that will up-level your influence, impact and career in product marketing
What's inside
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Stories about product marketers solving real business challenges
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Examples of functional skill and leadership qualities that will help you grow from Good to Exceptional
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Insights and takeaways that you can apply to your workplace
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Reflection exercises to deepen your learnings